Jana VIDOJEVIC

Performance Marketer

Candidate verified

Age 29

Location Belgrade, Serbia

Status Available

Profile

Strong digital, marketing and media buying experience in international environment and with more than 3 years customer cusses experience for USA clients, 5 years in B2B market, working on digital (Programmatic) marketing campaigns for Apple, Nissan, BMW, Metropolitan Opera etc. and with media, creative agencies and publishers like New York Times from US. Motivated and pretty interested to continue my professional career in an interdisciplinary and dynamic environment.

Work history

SIZMEK (American based Company)

Programmatic Campaign Manager - Manage a base of clients (New York Times, Bonneville, Digital Remedy, Clear Channel Communications..) and providing various levels of service. Introduce the Sizmek platform to new clients through training sessions designed to educate the user on Sizmek products, features and best practices. - Monitor the set-up and implementation of campaigns for clients who use the Sizmek platform and provide daily support on technical and non-technical issues. - Execute programmatic campaigns, including campaign setup, trafficking, troubleshooting, and campaign optimization. - Partner with clients to understand key business challenges and performance metrics and utilize technical resources and analytics tools to exceed those goals. - Prepare and communicate campaign insights, reporting, and analysis against performance and delivery metrics. - Execute Sizmek processes properly to ensure successful campaign launches. - Troubleshoot and problem-solve common campaign technical, process and client issues. - Understand and work with JavaScript, HTML, SQL, or other code as needed to support client project requirements including basic querying and troubleshooting. - Maintain strong communication with clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations. - Maintain good relationship with other internal departments, provide weekly status updates on accounts and notify the sales team when there are additional business opportunities. - Pinpoint upselling opportunities and work directly with local sales teams to drive incremental revenue. - Demonstrate an advanced level of understanding of our various product offerings and operational functions; position yourself as a resource and product champion to team members. February 2018 - now (6 years 8 months)

SIZMEK

AdOps Manager - Acting as the point of contact for a global client and manage their digital campaigns from initial booking to final reporting (looking into conversions, ROI and suggesting new strategies, creative etc.) - Setting up client’s campaigns into the ad server (book placements, obtain assets, ensure ads are built in time and according to specs, attach ads to placements, generate tags and troubleshoot any client issues) - Attend and manage client meetings presenting campaign statuses, solving issues – troubleshooting technical issues with technical team and implementing new processes where required - Active and collaborative role in the conception, development, rollout and optimization of new ad products - Analyze campaign performances and provide recommendations for future strategies -Communicate with clients and Team Leads on campaign statuses as well as scope and timeline changes to set proper client expectations (*I have a broad knowledge of marketing technology (such as cross device tracking, mobile remarketing, marketing automation, programmatic buying through Trade Desk. I have experimented with innovative display and video formats)). May 2015 - February 2018 (2 years 9 months)

Education

Marketing management

University of Nis, Faculty of Faculty of Economics 2007 - 2013

Energy Management

University of Nis, Faculty of Mechanical Engineering 2013 - 0