My name is Anita Nikolic and I have gained most of my work experience in field of management, economics, marketing and sales in very competitive, open market environment.
The following are some of the areas of my expertise: - Product pricing and profitability analysis - Planning, developing, and directing marketing strategies for particular brand or product - Coordinating activities in production, sales, advertising, promotion, research and development, purchasing and distribution - Cooperating with art designers, copywriters, media buyers and printers - Analyzing consumer preferences and responses through focus groups - Conducting market research and monitoring market trends - Exploring new ways to communicate with customers - Generating strategy for new and existing products and services As a brand manager I was in charge of budgeting and control of budgeted activities. I was actively engaged in developing strategies for brand positioning and strengthening through ATL and BTL activities.
I have worked on planning and implementation of media campaigns, coordination with external marketing agencies and control of campaigns; development of promotional activities, sponsorships, presentations, fairs, and other activities that had the character of promotional and on-site sales.
I am a strong team player, and enjoy working in teams, both as a leader and a member.
Possess numerous marketing proficiencies, seamlessly integrating them into daily work flow.
• Highly focused and results-oriented in supporting complex, deadline-driven operations; identify goals and priorities and resolve issues in initial stages.
• Maintain outstanding communication skills, demonstrated in keen ability to work effectively via phone and in person with customers, peers and senior management.