Anita Nikolic

Marketing and Brand Manager
Candidate verified
Age 41
Location Belgrade, Serbia
Status Available

Profile

My name is Anita Nikolic and I have gained most of my work experience in field of management, economics, marketing and sales in very competitive, open market environment.

The following are some of the areas of my expertise: - Product pricing and profitability analysis - Planning, developing, and directing marketing strategies for particular brand or product - Coordinating activities in production, sales, advertising, promotion, research and development, purchasing and distribution - Cooperating with art designers, copywriters, media buyers and printers - Analyzing consumer preferences and responses through focus groups - Conducting market research and monitoring market trends - Exploring new ways to communicate with customers - Generating strategy for new and existing products and services As a brand manager I was in charge of budgeting and control of budgeted activities. I was actively engaged in developing strategies for brand positioning and strengthening through ATL and BTL activities.

I have worked on planning and implementation of media campaigns, coordination with external marketing agencies and control of campaigns; development of promotional activities, sponsorships, presentations, fairs, and other activities that had the character of promotional and on-site sales.

I am a strong team player, and enjoy working in teams, both as a leader and a member.

What am I searching for in a company?

Possess numerous marketing proficiencies, seamlessly integrating them into daily work flow.

• Highly focused and results-oriented in supporting complex, deadline-driven operations; identify goals and priorities and resolve issues in initial stages.

• Maintain outstanding communication skills, demonstrated in keen ability to work effectively via phone and in person with customers, peers and senior management.

Work history

Anita Nikolic

marketing and brand manager Brand Management has been my passion ever since I realized I could help businesses select the right marketing tools to create a brand image which enables the brand to stand out from the crowd. While working in Frikom, I handled Marketing Strategy for various products including selection of 122 ice creams and frozen vegetables range. New product development is my area of expertise and I love bringing them to life. I have incorporated my Brand Marketing knowledge, and love for French cosmetics, in communication with both, B2B and B2C clients while ensuring Brand compliance for Guinot cosmetics products distribution. Working at Sizmek, world’s largest independent third-party ad server, added a new dimension to my marketing skills: digital advertising spectrum, which includes managing digital media campaigns and Sizmek MDX. February 2002 - now (17 years 2 months)

Education

business manager

Faculty of business and law UNIVERSITY UNION NIKOLA TESLA University degree, MANAGER; Faculty of business and law UNIVERSITY UNION NIKOLA TESLA, Serbia 2016 Graduation final work: the process of realization of innovations 2014 - 2016

Project portfolio

Image for Anita Nikolic's project realization of innovations

realization of innovations

2018

Languages

English
Fluent
Russian
Conversational
Srpski
Native or bilingual

Courses

Product knowledge
2013 Product knowledge – Guinot Institute, France February 2013 Microsoft Office - AAOM computing center, Serbia March 2002 IELTS – British Council, International English Language Testing System, Serbia August 2014